Axess CONNECT.CRM

Axess CONNECT.CRM makes a systematic structuring of customer relationships possible and helps to improve interaction with guests. The data is recorded centrally in the Axess DATACENTER. Here, a guest’s personal data is managed in a customer account and can be used for marketing activities. As an operator, CONNECT.CRM helps you to get to know the needs of your customers even better and is thus able to offer the best possible service. Querying time periods, purchasing behavior and specific personal data takes place centrally. After reporting, news can be sent directly to guests via SMS or email with the integrated, user-friendly newsletter tool. In addition to newsletter marketing, Axess CONNECT.CRM also offers customer retention via gamification. Here, a levelbased success system is used, which promotes interaction with guests.

PERSONAL CUSTOMER ACCOUNT

By integrating Axess CONNECT.CRM with the DATACENTER, the central recording and structuring of the data takes place. The administration of the customer accounts and the collection of personal data offers you the possibility to adapt your marketing measures to the customer. Get to know your customers and their needs better and enable the best possible service for your guests. The integration of data from third-party programs is done simply by means of an interface.

• Data protection compliant capture of customer data
• Manage customer information
• Survey of buying behavior
• Sending of customized news via e-mail or SMS
• Individual reporting for marketing purposes
• Integration of data from third-party programs via interface possible
• Design customizable to the corporate identity

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LOYALITY & MEMBERSHIP PORTAL

• Fast and intuitive usability
• Overview and management of purchased tickets
• Management of family members
• Management of credit card information
• Collect points and trophies
• Challenges with gaming factor
• Use on desktop and mobile devices possible

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FEATURES
  • Creation of individual offers and targeted communication via e-mail, SMS and push messages
  • Integration of partner companies for extended data collection and increased customer value
  • Definition of individual rules for collecting and redeeming bonus points and rewards
  • Connection of accounts to families/groups
  • Structured collection and analysis of customer data under consideration of the DSGVO
  • Evaluations and statistics at a glance
Axess CONNECT.APP
The interface to the guest

Ski guests receive all information about a ski area via the Axess CONNECT.APP, where they can access details on weather, gastronomy highlights, events, offers, and ticket information directly on their smartphones. The app enables users to react to offers, purchase tickets, and share their experiences on social media platforms, facilitating efficient marketing and direct communication between guests and ski area operators. This networking of customer profiles with various offers allows guests to tailor individual leisure programs to their personal preferences. Through push notifications, communication becomes direct and highly personalized.

Features:
  • Weather
  • Ticket shop
  • Slope maps
  • Lift status indicators
  • Event calendar
  • Social Media
  • Gastronomy offers
  • Hotel plan
SERVICE PANEL TOUCH PC

With the Axess RESORT.LOCKER SERVICE PANEL visitors can carry out functions independently. E.g. show locker, change authorization for another guest or locker.

Find out more about Axess CONNECT.CRM
by contacting us today!