Axess MEMBERSHIPS is a software module accessible via Axess WEBSTORE that enables guests to subscribe to resort services on a flexible, time-based manner (weekly, monthly, yearly, ...). Subscriptions can have a fixed duration, expiring after a defined end date, or be automatically renewed until the guest actively cancels it.

Axess MEMBERSHIPS is powered by Axess Intelligence – our software platform that connects every touchpoint within a resort into a single, centralized system.

• Predictable recurring revenue: subscription-based income smooths seasonal fluctuations and provides a reliable, year-round financial foundation.
• Increased guest lifetime value: auto-renewing memberships retain customers for longer, drive higher spending, and eliminate the re-acquisition effort each season.
• Lower pre-sale pressure: as memberships can renew automatically, there is no need for early-bird reminders or seasonal campaigns.
• Upsell through pay-per-use: define usage quotas and automatically charge guests for additional services beyond the base membership.
• Reduced administrative overheads: automated billing, reminders, and contract management free up your team from manual tasks.
• Year-round engagement: combine winter and summer access to drive off-season visits and maximize facility utilization.
• Growing member base: flexible subscription plans with annual, monthly or weekly billing cycles make passes accessible to a broader audience.

• Simple access: no need to repurchase every season or monitor pre-sale deadlines. Just arrive and enjoy the slopes.
• Spread the cost: season pass payment in comfortable monthly payments instead of one large upfront charge.
• Automated lifecycle communication: timely e-mails keep guests informed about their membership status, renewal reminders, payment confirmations, expiring card alerts, and any changes.
• Flexible plans with multi-service access rights: access selection that fits their lifestyle: weekdays only, full year, winter + summer, or with add-on services, like gym, spa or summer hiking.
• Transparent billing: guests always know what they're paying and when. No hidden fees or surprises.
• Sense of belonging: membership creates a genuine connection to the resort, not just a transaction.
• Usage-based add-on billing (pay-per-use):
  • Guests can use additional services out of their membership, and these will be charged automatically on their credit card. E.g. a weekday membership holder who wishes to ski at the weekend.
  • Special discounts or deals can be offered based on usage: E.g. every nth ski day, get a day for free.
  • Without membership, guests can use all lifts with one ticket and be automatically charged for the duration of the activity.