Optimized ticketing for attractions across Europe: bookingkit and Axess combine online marketing and access control

Berlin/Salzburg, 4/28/2022 – bookingkit, Europe’s leading booking and marketing solution for tours, activities and attractions, and Axess, a leading provider of innovative and flexible visitor management solutions in the sports, leisure, museums and attractions industries, are connecting their systems to create a new, powerful ticketing solution for attractions across Europe.

This recent technology partnership now enables attraction operators to map the entire customer and guest experience as an end-to-end total package; starting with booking tickets online, to the marketing of various offers through the most utilized marketing channels worldwide, such as GetYourGuide, Tripadvisor/Viator and Google Things To Do, to access control and parking and the management of additional services.


Both companies see the partnership as a sensible addition to their own portfolio of products and services. Oliver Suter, CSO and director of Axess, explains: “As a fulfillment partner in the leisure industry, it is our duty to maximize our customers’ success through innovative approaches, even outside of our own technology platform. Thanks to the powerful interface to bookingkit, we are reaping the full benefits of the potential of digitization and combining what belongs together: ticket booking, online marketing and visitor management. In this way, existing Axess systems can be very easily expanded to include the sales channels connected via bookingkit – a real revenue boost.”

For bookingkit, the cooperation with Axess also fits perfectly into their focus for 2022: “Every ticket booked over bookingkit – whether directly via a company’s online shop or via a marketer – can be validated on-site by an Axess system,” says Matthias Wirz, Chief Growth Officer at bookingkit. “In recent months, bookingkit has developed into a strong all-round solution of booking, management and, above all, marketing. In 2022, we will supplement this core of our solution with many essential features, especially for attractions, through intelligent networking and innovative partnerships. We are therefore incredibly proud to have Axess, the European market leader for access systems, on our side. Strengthened by mutual recommendations, we will now dynamically support and further develop our existing common customer base.”

The integrated end-to-end customer experience initially includes online booking of tickets via the company's own website and via all connected sales channels, and feeds the resulting booking information into the common system. Availability is updated in real time on all channels. Printed tickets and digital tickets on mobile devices are then checked and approved for admission using the Axess system. This process is also recorded in real time and can be evaluated in the visitor control system. Ticket customers get a seamless transition, from booking, to the experience itself.

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Mag. Claudia Wuppinger
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