Axess gewinnt renommierten deutschen Marketingpreis

Die AXESS AG ist mit ihrem konsequenten und professionellen Marketing vom „Deutschen Rat für Formgebung“ und „German Design Council“ zum Gewinner der Kategorie „Industry Excellence in Branding“ gekürt worden. Stolz erhielten Claudia Kopetzky und Oliver Suter am vergangenen Donnerstag in Berlin die Auszeichnung.

As a Salzburg company, Axess AG wins a major German marketing prize. With the award as "Winner in Industry Excellence in Branding", the marketing strategy started three years ago, which was developed together with the agency DBFS and its creative directors Reinhard Obinger and Peter Mitterhauser, was more than confirmed. It represents a very high award and recognition for the professional brand positioning of the Salzburg ticketing and access management specialist, which has a uniform CI and company branding that covers all products, marketing material, appearances, media as well as architecture and interior design of the HQ in Salzburg. Since its inception, there have also been criteria

The company received the cross-industry "Digital Transformation of the Year" award for its smart interaction of hardware, software and services, such as with the RESORT SOLUTIONS: The products in this series are networked and thus offer a uniformly manageable system. Axess RESORT.RENTAL and Axess RESORT.LOCKER are, for example, ideal solutions for rental and depot. The Axess PICK UP BOX 600 is a ticket machine for self-pickup - tickets that were purchased in the Axess WEBSHOP or the Axess CONNECT.APP can be printed out by the guest himself in a matter of seconds. The AX500 Smart Gate NG allow controlled access with the Axess Smart Card. The Axess BI.DASHBOARD module offers real-time business intelligence and simulation and forecast models for ski resorts.

“A nice confirmation of the marketing strategy and our course. This gives the entire team an incentive to continue to follow this clear line and to pursue our branding and holistic brand management at least as intensively as before," says Claudia Kopetzky, who is responsible for international marketing at Axess AG.

After the WIKARUS business prize in Salzburg, the German Brand Award is the second award this year for the successful company.