Imagine a wonderful place in a natural setting surrounded by fir trees... a place where all ages can enjoy a moment of entertainment far from the stress of big cities... Welcome to Métabief Aventures! The Jura Massif's first year-round sports resort in the Haut-Doubs region, the park offers a wide range of activities from April to October, for young and old alike (tree climbing and ziplines, buoy slides, treasure hunts, etc.). In addition to the various activities, the park also offers a snack bar with picnic areas in the middle of the greenery, as well as a souvenir store.
Since its opening in 2009, the leisure park has gradually expanded. Today, it's a popular destination for locals and tourists alike, who come every year to relax in the Jura mountains or cool off in the forests in midsummer. It's an ideal place to recharge your batteries or enjoy leisure activities with family and friends.
The theme park's old ticketing and access control system needed to be replaced in order to adapt to market changes. The aim was to improve the management of sales and passage data, so as to gain a better understanding of customer habits, such as the days most and least visited, preferred times of day, and so on. To achieve this, it was necessary to equip the park with a system that would enable it not only to optimize its sales and processes, but also to better collect and process its data with a view to adapting to emerging trends. Through efficient data management and report analysis, Métabief Aventures wanted to adapt its sales strategies to achieve greater profitability for the site. As the park also offers a snack bar and souvenir store, it needed a system that could manage sales from the snack store at the same time.
Well-known throughout the world for decades, the Austrian company has equipped several ski resorts in the Jura region. Métabief Aventures therefore naturally turned to Axess to equip its site with a complete system, without having to go through multiple service providers. The advantages of a comprehensive system are numerous, including a system in which all hardware and software components work in perfect symbiosis, and a centralized system architecture.
Axess SMART SOLUTIONS have thus made it possible to meet all the site's needs. On-site sales are now handled by an Axess TICKET KIOSK 600 vending machine, installed at the park entrance, as well as at the cash desk, with the installation of an Axess SMART POS at the site entrance. The big change made by Métabief Aventures in terms of ticketing was to integrate wristbands with QR codes in addition to traditional smart cards. There's no longer any need to take out your card; the ticket is now worn around the arm. Simply present your wristband to one of the AX500 Smart Gate NG readers, and access is granted immediately, with no need for contact. An online store, Axess WEBSTORE, will soon be available. Customers and regulars will be able to buy their tickets from home and plan their activities in advance. The Axess RESORT.F&B system will manage sales in the snack store, along with an F&B cash register, a solution that makes it quick and easy to manage all orders and stocks.
Métabief Aventures can now count on a system that provides a clear overview of transaction data, backed up by figures. The optimization of processes, the modernization of the on-site and, in the short term, online sales system, and data analysis will ensure that the park is better adapted to future market trends, which rely heavily on data to improve business profitability.